Don’t Outsource Your Sales – Outsource the “Busy” Work!

We believe that most companies should not outsource sales.

That is, the core ‘selling’ aspect of how you build relationships and consult people on your product — it’s your proprietary knowledge and secret sauce. There is no one who knows your customer personas better than you, your product better than you, your brand better than you, and how to handle objections better than you.

Doing this sales work effectively is very time-consuming and something’s got to give. This work, after all, is why salespeople are paid! Unfortunately, most sales teams are quick to de-prioritize key top-of-the-funnel workflows in exchange on focusing on the bottom of the funnel. This leads to a dry sales pipeline and money left on the table.

This is where ScaleRep comes in — we create engaging conversations with prospects at the top of the sales funnel. ScaleRep automates the “busy work” behind prospecting and outreaching to your ideal customers with the goal of surfacing opportunities for your sales team to focus on. This allows you and your team to double down on your sales processes and high-value accounts.

What does working with ScaleRep look like?

1. Automatically Engage Leads and Surface Opportunities

ScaleRep engages with leads on your behalf with the goal of surfacing opportunities. Our AI workflows not only reach out to leads but also capture common replies to further engage them. Once a lead responds positively to an inquiry, ScaleRep hands off that lead to your sales team to pick up and start the selling process.

Imagine automatically engaging with thousands of leads every month with no time spent from your team; that’s the power of ScaleRep.

2. Data Prospecting
Sales reps spend a ton of time finding leads in their target market to engage with. ScaleRep has access to over 320 million leads across the world and can find leads within your target market from a variety of sources to engage with.

ScaleRep ingests data from outbound sources, your stale CRM leads that haven’t been touched the last few months, as well as stagnant inbound leads.

3. Engagement on Auto-Pilot

Users typically engage with anywhere from 2,500 to 20,000 leads a month using ScaleRep. They love having the peace of mind to know that ScaleRep is engaging leads day over day, week over week, while preserving brand appearance and voice, and removing there team from the back-and-forth communications.

4. Inbox Filtering
Our goal is to remove talented sales reps and growth teams from the mundane work of prospecting and living in their email or mail merger. Your time and talent should be spent on more lucrative tasks. Therefore, ScaleRep abstracts as much noise as possible from your teams by handling common objections, auto-replies and referrals, and negative emails. All your team sees are interactions from opportunities interested in learning more about your product.

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While you stay focused on closing deals, we’ll stay focused on surfacing your best leads. Interested in learning more? Feel free to email us at info@scalerep.com, or request a demo today!

ScaleRep

Analyzing 500k Touchpoints to Boost Your Sales Engagement

Over the last year, ScaleRep has had the pleasure in working with a variety of B2B users — SAAS businesses, services, large enterprises, Y-Combinator companies, and startups in the pre-release stage.

After analyzing a subset of over a half million touchpoints, we’re excited to share some of the interesting macro-trends and conclusions we found — you might pick up some tips that can work magic!

 

1. Profile your target market!
Sure, it may seem obvious — but have you really done it?

Touchpoints that took the target profile into account saw an average 70% increase in reply rates. This increase in reply rate was not normally distributed across users — companies that did comprehensive target market profiles beforehand saw a minimal increase in conversion, while other users who didn’t do this yet saw a ~1.5x return.

ScaleRep walks users through understanding the profiles of their target market — how do they interact? Are they forward-looking, skeptical, or optimistic? Do they prefer communication that’s quick-and-to-the-point or a good short story? This information is valuable in crafting outreach content that taps into the style your target market would like to engage in.

 

2. Retarget Your Past Leads!
Retargeting leads yielded an average 15% increase in meetings.

While most companies tend to discount past leads sitting idle in their CRMs, ScaleRep users have integrated ScaleRep with their CRM to automate retargeting. We find most users see success in retargeting leads who never replied to previous outreach, or retargeting leads with lukewarm responses.

 

3. Cross-Channel Targeting
Campaigns including at least 1 more channel of interaction in addition to email yielded an average 2.5X increase in response rate.

In general, it’s 2x more effective to send 2 emails and leave a voicemail/LinkedIn message than it is to send 4 emails to a lead.

 

4. Auto-Replies and Referrals
Engaging with leads that left an auto-reply and leads that were referred yield a reply rate of 26%–40%. That’s a 6–10x better reply rate than a standard cold outreach campaign.

The ScaleRep platform captures auto-replies and engages with leads to surface referrals within the same organization. As you start engaging with your target market, you’ll see a ton of auto-replies and referrals. Replies are a data mine of information — they share when someone will be back in the office, whom else to reach out to while they’re out, and oftentimes connect you with the right person. Ironically, sales development teams don’t place an emphasis on auto-replies and referrals.

 

5. The Hidden Gold in Affinity Campaigns
On average, affinity campaigns yield a 3.5x better response rate than an average cold outreach email.

ScaleRep walks users through determining (1) who is the right person at a company to outreach with, and (2) what networks they can leverage at scale. We help manufacture connections within these networks to yield better interactions. We call these affinity campaigns — how can you connect with people in your target market who are pre-disposed to interact with you?

Everyone is part of networks, and we find that people frequently do not leverage them to engage with prospects. This includes alumni of the same university, alumni of previous companies, companies in the same geographic region as you, people with the same ethnicity, people with the same title, etc.

And there you have it! We would love to hear your feedback, or any tips that you’ve found effective as well!

Want more information? Have questions?

Contact Us: info@scalerep.com